Health and wellness brands thrive on consistency. ClassPass and Planet Fitness have cracked the code on keeping members engaged—and your business can too.

🧘 ClassPass: Subscription Meets Flexibility

ClassPass reimagined fitness by combining variety with convenience:
➡️ Members pay monthly for credits they can use at partner studios

For loyal users, it doesn’t stop there:

• 🎁 Bonus credits for long-term subscribers

• 🔁 Exclusive class access and priority booking

This model keeps customers committed and exploring new services.

💪 Planet Fitness: Simple Tiers, Big Rewards

Planet Fitness offers two clear membership levels:

1. Standard – Affordable access to equipment

2. Black Card – Premium perks like:

   • Free guest passes

   • Discounts on partner brands

   • Access to massage chairs and tanning

This approach creates clear incentives to upgrade—and stick around.

How Your Wellness Business Can Compete

You don’t need to be a national chain to offer top-tier loyalty features. Here’s how to mirror their success with Tap4Bond:

💼 Subscription-Based Memberships

Offer monthly VIP plans where members get:

• A set number of sessions

• Priority booking

• Bonus rewards for staying subscribed

  
  

🎟️ Prepaid Packages

Let customers pay upfront and save:

• “Buy 10 yoga classes, get 2 free”

• “5 spa sessions for the price of 4”

This boosts cash flow and encourages repeat visits.

🌟 Exclusive VIP Perks

Give premium members a little extra—just like Planet Fitness:

• Bring-a-friend access

• Free upgrades or product samples

• Wellness gift packs

Loyalty doesn’t just happen—it’s built.
Create a program that rewards your regulars and encourages new customers to keep coming back.